SAP Marketing Cloud
Deliver Highly Individualized Customer Experiences Across Channels
SAP Marketing Cloud suite enables marketers to develop a deeper understanding of customers; to know what they have done, what they may do, and most importantly what they are doing now. Gain real-time insights into the context of each customer, and leverage these insights to deliver highly individualized customer experiences across channels.
Functions at a glance
Planning and Budgeting
Marketing Lead Management
Deeper customer insights
Using advanced analytics, create a single, consolidated, top-level view of your customers, using machine learning and predictive algorithms as well as sentiment analytics to gain customer behavior insights.
Best in class marketing automation
Using the Hybris Marketing Cloud, you can more easily accelerate your marketing processes, by aligning efforts throughout your entire organization. You’ll get better insights into budgeting, expenses, and ROI on all of your marketing activities, as well as the ability to more easily execute cross-channel campaigns, and monitor their performance.
Customer experience management (CXM)
Using SAP Hybris, it’s easy to orchestrate and deliver a more consistent customer experience across different departments, channels, and devices. You can identify the best moment to deliver a contextually relevant experience to a customer – and maximize conversions.
Intelligent marketing with machine learning
Voice and face recognition technology allows for the recognition of customers, dynamic delivery of the best offers, and the ability to meet the needs and interests of a customer at the exact moment of engagement.
Actionable analytics & customer attribution
Using a single CMO dashboard, you can truly understand the performance of your marketing activities, measure the impact of all marketing touches, and optimize your marketing strategy based on these real-time insights.
Simplicity that goes beyond
With a simple design, you can quickly make the transition to the leading cloud marketing platform, with fast delivery services and built-in process integrations. You can gain confidence, knowing that your infrastructure is working on world-class data centers, certified for compliance, security, data integrity, service, and more.