SAP Hybris Marketing Cloud

Deliver Highly Individualized Customer Experiences Across Channels

SAP Hybris Marketing Cloud suite enables marketers to develop a deeper understanding of customers; to know what they have done, what they may do, and most importantly what they are doing now. Gain real-time insights into the context of each customer, and leverage these insights to deliver highly individualized customer experiences across channels.

Solutions Include

Functions at a glance

Overview

Planning and Budgeting

Facebook Marketing

Marketing Lead Management

Marketing Analytics

Customer Profiling

Loyalty

Customer Attribution

Segmentation

Key Features

  • Deeper customer insights

    Using advanced analytics, create a single, consolidated, top-level view of your customers, using machine learning and predictive algorithms as well as sentiment analytics to gain customer behavior insights.
  • Best in class marketing automation

    Using the Hybris Marketing Cloud, you can more easily accelerate your marketing processes, by aligning efforts throughout your entire organization. You’ll get better insights into budgeting, expenses, and ROI on all of your marketing activities, as well as the ability to more easily execute cross-channel campaigns, and monitor their performance.

  • Customer experience management (CXM)

    Using SAP Hybris, it’s easy to orchestrate and deliver a more consistent customer experience across different departments, channels, and devices. You can identify the best moment to deliver a contextually relevant experience to a customer – and maximize conversions.

  • Intelligent marketing with machine learning

    Voice and face recognition technology allows for the recognition of customers, dynamic delivery of the best offers, and the ability to meet the needs and interests of a customer at the exact moment of engagement.

  • Actionable analytics & customer attribution

    Using a single CMO dashboard, you can truly understand the performance of your marketing activities, measure the impact of all marketing touches, and optimize your marketing strategy based on these real-time insights.

  • Simplicity that goes beyond

    SAP Hybris takes you beyond traditional CRM and niche marketing tools.

    With a simple design, you can quickly make the transition to the leading cloud marketing platform, with fast delivery services and built-in process integrations. You can gain confidence, knowing that your infrastructure is working on world-class data centers, certified for compliance, security, data integrity, service, and more.

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